About
Case Studies
Resources
Blog
Free Resources
Services
Mobile App Development
E-Commerce Websites
Website Development
Web Design
Get Started
Learn More

Elevating New Ground Capital’s Digital Presence

Newground Capital

Purpose
The project was initiated to create a strong digital presence for NewGround Capital, enabling them to effectively showcase their investment
Deliverables
Website
,
Industry
Investment Management

Newground Capital
 Project Overview

Investment Management for Purpose.

New Ground Capital, a boutique investment management firm in New Zealand, specialises in developing and managing high-quality housing and impact funds. Their mission? To create positive investment returns complemented by a positive impact on society or the environment. Despite their expertise, NewGround Capital realised they needed to maximise their digital presence to support their sales and marketing efforts.

The Opportunity

A New Digital Presence

New Ground Capital realised the chance to communicate their brand story better, highlight investment opportunities, and build trust with its target audience. They needed a digital presence that would help to demonstrate their simplicity yet sophistication for their investment management services.

The Solution for
Newground Capital

Web Design by Elevate

We approached the New Ground Capital project with a design-first mindset, knowing that every pixel and interaction would contribute to the overall user experience. Our goal was to craft a website that not only looked stunning but also functioned seamlessly across all devices.

Design Language

We started by simplifying their messaging with the copy and creating a wireframe to represent their brand identity within a minimalist approach. Every design element, from button styles to iconography, was crafted to communicate their brand story better.

No items found.

UI/UX Design

User experience was at the forefront of our design process. We mapped out the user journey, ensuring that each interaction was intuitive and purposeful. The site architecture was designed to guide users effortlessly from the homepage to detailed investment opportunities, minimising friction and maximising engagement.

No items found.

Responsive Design

With a diverse audience accessing the site from various devices, we prioritised a responsive design that maintained its integrity across all screen sizes. Whether on desktop, tablet, or mobile, the experience remained consistent and user-friendly.

No items found.

Interaction Design

We paid special attention to micro-interactions—those subtle moments of delight that enhance usability and create a more engaging experience. Hover states, button animations, and smooth transitions were meticulously designed to add depth and interactivity without overwhelming the user.

No items found.

Design Systems

To ensure consistency and scalability, we built a robust design system that could be easily adapted for future updates. This system included reusable components and patterns, allowing NewGround Capital to maintain a cohesive look and feel as they grow.

No items found.

The Result

"When we were thinking about who to work with for the refresh of our website, Take2 Elevate was a really natural choice for us. We absolutely love the work that Take2 are doing."

Roy Thompson
Managing Director
Watch Video

Mission Amplified

The launch of the refreshed New Ground Capital website marked a significant milestone for the firm. It created a platform that amplified their mission and connected them with the right investors.

‍Brand Visibility

‍New Ground Capital now has a website befitting its authority and track record in the investment management industry.

Investor Engagement

‍The website quickly became a go-to resource for potential investors.

Mobile Engagement

‍With a design tailored for mobile, we expect user engagement on mobile and tablet devices to increase.

Positive Feedback

‍New Ground praised the website’s clarity, usability, and informative content, validating the strategic decisions we made during the design process.

"When we were thinking about who to work with for the refresh of our website, Take2 Elevate was a really natural choice for us. We absolutely love the work that Take2 are doing."

Roy Thompson
Managing Director
Watch Video

Let's elevate your next project together.

We're ready, are you?

Get in touch