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New Ground Capital, a boutique investment management firm in New Zealand, specialises in developing and managing high-quality housing and impact funds. Their mission? To create positive investment returns complemented by a positive impact on society or the environment. Despite their expertise, NewGround Capital realised they needed to maximise their digital presence to support their sales and marketing efforts.
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New Ground Capital realised the chance to communicate their brand story better, highlight investment opportunities, and build trust with its target audience. They needed a digital presence that would help to demonstrate their simplicity yet sophistication for their investment management services.
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We approached the New Ground Capital project with a design-first mindset, knowing that every pixel and interaction would contribute to the overall user experience. Our goal was to craft a website that not only looked stunning but also functioned seamlessly across all devices.
We started by simplifying their messaging with the copy and creating a wireframe to represent their brand identity within a minimalist approach. Every design element, from button styles to iconography, was crafted to communicate their brand story better.
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User experience was at the forefront of our design process. We mapped out the user journey, ensuring that each interaction was intuitive and purposeful. The site architecture was designed to guide users effortlessly from the homepage to detailed investment opportunities, minimising friction and maximising engagement.
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With a diverse audience accessing the site from various devices, we prioritised a responsive design that maintained its integrity across all screen sizes. Whether on desktop, tablet, or mobile, the experience remained consistent and user-friendly.
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We paid special attention to micro-interactions—those subtle moments of delight that enhance usability and create a more engaging experience. Hover states, button animations, and smooth transitions were meticulously designed to add depth and interactivity without overwhelming the user.
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To ensure consistency and scalability, we built a robust design system that could be easily adapted for future updates. This system included reusable components and patterns, allowing NewGround Capital to maintain a cohesive look and feel as they grow.
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The launch of the refreshed New Ground Capital website marked a significant milestone for the firm. It created a platform that amplified their mission and connected them with the right investors.
Brand Visibility
New Ground Capital now has a website befitting its authority and track record in the investment management industry.
Investor Engagement
The website quickly became a go-to resource for potential investors.
Mobile Engagement
With a design tailored for mobile, we expect user engagement on mobile and tablet devices to increase.
Positive Feedback
New Ground praised the website’s clarity, usability, and informative content, validating the strategic decisions we made during the design process.
