When it comes to mobile apps, growth marketing is crucial for overcoming obstacles and achieving business growth. We collaborate with top digital marketers to tackle key areas such as Acquisition, Activation, Retention, Revenue, and Referral. Growth marketers craft data-driven campaigns that attract new customers and optimise campaign effectiveness through audience understanding.
After acquiring customers, they shift focus to Activation, optimising onboarding and user experience to convert leads into active, paying customers. Retention strategies, such as personalised communication and rewards, are employed to maintain customer engagement and satisfaction. Revenue generation involves analysing pricing and conversion funnels to maximise Customer Lifetime Value (CLV) and implementing upselling, cross-selling, and promotions. Referral marketing expands the customer base through referral programs and viral strategies, actively tracking to ensure effectiveness. Growth marketing is an integrated, data-led approach to app marketing, partnering with digital marketing experts to run tests to scale your mobile app.